Performing market segmentation : a performative perspective
Peet Venter, Alex Wright, Sally Dibb
| Year of publication: |
2017
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|---|---|
| Authors: | Venter, Peet ; Wright, Alex ; Dibb, Sally |
| Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 61-83
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| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616286