Permission-based e-mail marketing websites success : an integrated perspective
Hsin-Hui Lin; Hsien-Ta Li; Yi-Shun Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Lin, Hsin-Hui ; Li, Hsien-Ta ; Wang, Yi-Shun |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 23.2015, 2, p. 1-23
|
| Subject: | Customer Relationship Management | E-Commerce Success | Permission-Based Email Marketing | Relationship Marketing | Web Use | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Website | E-Mail | E-mail | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Internet | Social Web | Social web | Marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011287048