Persona : a method to produce representations focused on consumers' needs
Eric Brangier and Corinne Bornet
| Year of publication: |
2011
|
|---|---|
| Authors: | Brangier, Eric ; Bornet, Corinne |
| Published in: |
Human factors and ergonomics in consumer product design : methods and techniques. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 978-1-4200-4628-1. - 2011, p. 37-61
|
| Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756421