Personal acquaintances and salespeople in financial services : differences between customers and friends
Lars Bäckström, Leyland Pitt, Colin Campbell and Deon Nel
| Year of publication: |
2009
|
|---|---|
| Authors: | Bäckström, Lars ; Pitt, Leyland F. ; Campbell, Colin ; Nel, Deon |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 14.2009/10, 1, p. 26-39
|
| Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Finanzdienstleistung | Financial services | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903410