Personal branding and the role of public relations
Karl Nessmann
| Year of publication: |
2010
|
|---|---|
| Authors: | Nessmann, Karl |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 377-395
|
| Subject: | Markenführung | Brand management | Celebrity-Werbung | Celebrity endorsement | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985218