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Personal values and consumer psychology
Pitts, Robert E., (1984)
Are there consumer types? : An attempt to predict buying behavior from demographic and personality traits
(1964)
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson, (1978)
A consistency between two different market segmentation approaches
Lessig, V. Parker, (1975)
Market segmentation : theory and research
Lessig, V. Parker, (1972)
A measurement of dependencies between values and other levels of the consumerʹs belief space