Personal Financial Planning - EXPLORE THE ART OF CONSULTATIVE SELLING - CPAs can enhance their value to clients by offering financial services, but many are concerned about compromising their objectivity or professionalism. Consultative selling is an approach CPAs can use to offer new services to clients, avoid conflicts of interest and strengthen the client relationship. For CPAs who are ...
| Year of publication: |
2005
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| Authors: | Graziano, John E. ; Flanagan, Patrick J. |
| Published in: |
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 199.2005, 1, p. 34-38
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