Personal interest branding : source of price premium
Aneta Suchomelova, Jakub Prochazka, and Michal Durinik
| Year of publication: |
January-February 2017
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| Authors: | Suchomelova, Aneta ; Prochazka, Jakub ; Durinik, Michal |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 1, p. 27-34
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| Subject: | Conspicuous consumption | field experiment | Flamenco | personal branding | positional goods | status consumption | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Nachfrageinterdependenz | Interdependent preferences | Sozialer Status | Social status | Markenimage | Brand image | Luxusgüter | Luxury goods | Feldforschung | Field research | Experiment |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2016.1236309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669312