Personal values and consumer behaviour : a study of Singaporean Chinese youths

Subhash C. Mehta and Y. C. Tan Laurence

In recent years, research involving the relationship between personal values of individuals and their attitudes and actions as consumers has received considerable attention. The Rokeach Value Survey has been a central feature of this research. The authors apply the methodology of this survey to find out personal values and consumer behaviour of Chinese youths of Singapore. (DÜI-Sen)

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Year of publication:	1987
Authors:	Mehta, Subhash C.
Other Persons:	Tan, Yew Chye Laurence (contributor) ; Laurence, Y. C. (contributor)
Published in:	Asian profile : Asia's international journal devoted excl. to Asian affairs. - Hong Kong : Service, ISSN 0304-8675, ZDB-ID 187248-5. - Vol. 15.1987, 5, p. 477-488
Subject:	Konsumentenverhalten \| Consumer behaviour \| Soziale Werte \| Social values \| Jugendliche \| Youth \| Chinesen \| Chinese (People) \| Singapur \| Singapore \| 1985

Extent:	6 Tab., Lit. S. 488
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015121917