Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics
Janaina de Moura Engracia Giraldi and Ana Akemi Ikeda
| Year of publication: |
2009
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|---|---|
| Authors: | Giraldi, Janaina de Moura Engracia ; Ikeda, Ana Akemi |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 33.2009, 3, p. 309-315
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| Subject: | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Soziale Werte | Social values | Herkunftsbezeichnung | Designation of origin | Brasilien | Brazil |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850078