Personalisation possibilities: a plea for subjective transparency through science, action research, and strategic communication
David McKie; Debashish Munshi
| Year of publication: |
2010
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|---|---|
| Authors: | McKie, David ; Munshi, Debashish |
| Published in: |
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis. - Wiesbaden : VS-Verl. für Sozialwissenschaften, ISBN 3-531-16023-0. - 2010, p. 309-318
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| Subject: | Öffentlichkeitsarbeit | Public relations | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901782