Personalising digital banking with human middleware : why humans still have a place in customer service for banking
Nicola Lambie
| Year of publication: |
2020
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|---|---|
| Authors: | Lambie, Nicola |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 5.2020, 1, p. 27-35
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| Subject: | banking innovation | channel transformation | digital banking | digital transformation | human digital | online customer experience | Digitalisierung | Digitization | Electronic Banking | Electronic banking | Bank | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Electronic Commerce | E-commerce | Innovation | Online-Handel | Online retailing | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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