Personality-Relatedness and Reciprocity framework for analyzing retailer–consumer interactions
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaltcheva, Velitchka D. ; Parasuraman, A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 6, p. 601-609
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