Personality traits and fear response to print advertisements: Theory and an empirical study
| Year of publication: |
2004
|
|---|---|
| Authors: | Mowen, John C. ; Harris, Eric G. ; Bone, Sterling A. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 11, p. 927-944
|