Personality traits, money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa
Year of publication: |
2023
|
---|---|
Authors: | Ngcamu, Lesego Jenny ; Silva Quaye, Emmanuel ; Horvey, Sylvester Senyo ; Jaravaza, Divaries Cosmas |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 3, p. 618-631
|
Subject: | Persönlichkeitsmerkmal | Personality trait | Kaufentscheidung | Purchase decision | Investitionsgüter | Capital goods | Wirkungsanalyse | Impact assessment | Befragung | Interview | Südafrika | South Africa | 2021 |
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