Personalization or codification? : a marketing perspective to optimize knowledge reuse efficiency
Kah-Hin Chai and James Nebus
| Year of publication: |
2012
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|---|---|
| Authors: | Chai, Kah Hin ; Nebus, James |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 59.2012, 1, p. 33-51
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| Subject: | Wissensmanagement | Knowledge management | Return on Investment | Return on investment | Personalisierung | Personalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503739