Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Jean Pfiffelmann, Nathalie Dens, Sébastien Soulez
| Year of publication: |
2020
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|---|---|
| Authors: | Pfiffelmann, Jean ; Dens, Nathalie ; Soulez, Sébastien |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 196-207
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| Subject: | Eye tracking | Online advertising | Personalization | Persuasion knowledge | Recruitment advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Visuelle Wahrnehmung | Visual perception | Personalisierung | Personalbeschaffung | Recruitment | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237800