Personalized online advertising effectiveness : the interplay of what, when, and where
Alexander Bleier; Maik Eisenbeiss
| Year of publication: |
2015
|
|---|---|
| Authors: | Bleier, Alexander ; Eisenbeiß, Maik |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 5, p. 669-688
|
| Subject: | retargeting | online advertising | personalization | advertising effectiveness | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372804