Personification in advertising : using a visual metaphor to trigger anthropomorphism
Marjorie Delbaere, Edward F. McQuarrie, and Barbara J. Phillips
| Year of publication: |
2011
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|---|---|
| Authors: | Delbaere, Marjorie ; McQuarrie, Edward F. ; Phillips, Barbara J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 121-130
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Visualisierung | Visualization | Werbepsychologie | Psychology of advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009156