Perspective: new product failure rates : influence of argumentum ad populum and self-interest
Castellion George and Stephen K. Markham
| Year of publication: |
2013
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|---|---|
| Authors: | Castellion, George ; Markham, Stephen K. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 5, p. 976-979
|
| Subject: | Produktivität | Productivity | USA | United States | Eigeninteresse | Self-interest | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128244