PERSPECTIVES ON ADVERTISING RESEARCH
| Year of publication: |
2005
|
|---|---|
| Authors: | Carlson, Les ; Grove, Stephen J. ; Stafford, Marla Royne |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 34.2005, 2, p. 117
|