Perspectives on entrepreneurship and macromarketing : introduction to the special issue
Sussie C. Morrish, Fabian Eggers, Jeffrey G. Covin, and Abdul Ali
| Year of publication: |
2019
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|---|---|
| Authors: | Morrish, Sussie C. ; Eggers, Fabian ; Covin, Jeffrey G. ; Ali, Abdul |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 39.2019, 4, p. 353-357
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| Subject: | entrepreneurship | macromarketing | sustainability | social enterprise | culture | Entrepreneurship | Entrepreneurship approach | Sozialwirtschaft | Social economy | Unternehmensgründung | Business start-up | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146719884698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158942