Persuasive advertising under Bertrand competition : a differential game
Roberto Cellini; Luca Lambertini; Andrea Mantovani
| Year of publication: |
2008
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|---|---|
| Authors: | Cellini, Roberto ; Lambertini, Luca ; Mantovani, Andrea |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 36.2008, 3, p. 381-384
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| Subject: | Werbung | Advertising | Spieltheorie | Game theory | Duopol | Duopoly | Preiswettbewerb | Price competition | Oligopol | Oligopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773827