Persuasive brand management: How managers can influence brand meaning when they are losing control over it
| Year of publication: |
2012
|
|---|---|
| Authors: | Iglesias, Oriol ; Bonet, Eduard |
| Published in: |
Journal of organizational change management. - Bradford : Emerald, ISSN 0953-4814, ZDB-ID 6456534. - Vol. 25.2012, 2 (30.3.), p. 251-265
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