| Extent: | 1 online resource (256 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based on publisher supplied metadata and other sources. Contents; Preface; Chapter 1: The Challenges You Face; Chapter 2: A Good Proposal Is Hard to Find; Chapter 3: Why the Inuit Hunt Whales and Other Secrets; Chapter 4: The Structure of Persuasion; Chapter 5: Developing a Client-Centered Message; Chapter 6 Understanding the Customer The Cicero Principle; Chapter 7: Establishing Your Credibility; Chapter 8 An Overview of the Proposal Development Process; Chapter 9: Writing from the Right Brain; Chapter 10: Presenting a Winning Value Proposition; Chapter 11: The Structure of the Letter Proposal; Chapter 12: The Structure of the Formal Proposal Chapter 13: Writing Research Proposals and Proposals for GrantsChapter 14: What to Do After You Submit; Chapter 15: Writing in the Midst of a Storm; Chapter 16: Creating a Proposal Center of Excellence; Chapter 17: Proposal Metrics: How to Measure Your Success; Chapter 18: Give the Reader a KISS!; Chapter 19: Word Choice: Six Traps to Avoid; Chapter 20: Sentence Structure: Maximizing Your Clarity; Chapter 21: Editing Your Proposal; Index |
| ISBN: | 978-0-8144-2758-3 ; 978-0-8144-7153-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012688432