Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring
| Year of publication: |
2013
|
|---|---|
| Authors: | Myers, Jun Rong ; Sar, Sela |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 19.2013, 3 (1.7.), p. 168-181
|