Pervasive information system devices enhancement of the shopping experience : enablers and barriers to its adoption
Christopher J. Brown, Sofie Mallick and Kate Serby
| Year of publication: |
2008
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|---|---|
| Authors: | Brown, Christopher J. ; Mallick, Sofie ; Serby, Kate |
| Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 2420635-0. - Vol. 1.2007/08, 2, p. 17-29
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| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Informationssystem | Information system | Informationstechnik | Information technology | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003727774