Pester power : it's all in "the game"
Cathriona Nash and Serge Basini
| Year of publication: |
2012
|
|---|---|
| Authors: | Nash, Cathriona ; Basini, Serge |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 3, p. 267-283
|
| Subject: | Kinder | Children | Eltern | Parents | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657993