Peter Drucker lectures, 1980-04-23, cassette 5, side 1

During the question and answer session, Peter Drucker addresses the following: the aftermath of German inflation, age structure and savings rate, and placing people where their strengths can produce results. Irving Friedman adds that we have very little information and knowledge for making correct decisions in the economic field and that figures are not disaggregated. Drucker goes on to discuss: the post-war period as a diffusion of American management technology, British companies, major Japanese and German business leaders seeing themselves as responsible for thinking through what the right national policy should be, the visibility of leadership groups in large institutions, John Maynard Keynes and Milton Friedman, the dependence of European countries on the world economy, marketing as a structural concept, his belief that there will be no world publishing, and small family-owned Italian businesses as the best examples of marketing.