"Pets make you spend more!" : impact of pet ownership on consumer purchase decisions
Year of publication: |
2024
|
---|---|
Authors: | Liu, Yahui ; Chang, Xinyu ; Yang, Shuai ; Li, Zhen ; Wu, Yingrong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114838, p. 1-14
|
Subject: | Emotional support | Impulsive purchases | Pet ownership | Purchase decisions | Subjective well-being | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Tiere | Animals | Emotion |
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