Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
| Year of publication: |
2008
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|---|---|
| Authors: | Ma, Ming ; Li, Zehui ; Chen, Jinyuan |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 187.2008, 1, p. 313-326
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