Photo-elicitation : using photographs to read retail interiors through consumers' eyes
Ann Petermans; Anthony Kent; Koenraad Van Cleempoel
| Year of publication: |
2014
|
|---|---|
| Authors: | Petermans, Ann ; Kent, Anthony ; Cleempoel, Koenraad van |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2243-2249
|
| Subject: | Photo-elicitation | Retail design | Retail interiors | Customer experiences | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402006