Phygital marketing and the pain of paying : an Amazon Go netnographic case study
Rachid Boudri, Badr Bentalha, Omar Benjelloun
| Year of publication: |
2024
|
|---|---|
| Authors: | Boudri, Rachid ; Bentalha, Badr ; Benjelloun, Omar |
| Published in: |
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 348-363
|
| Subject: | Phygital marketing | Amazon.com Inc. | Einkaufsverhalten | Shopping behaviour | Zahlungsmethode | Payment method | Selbstbedienung | Self-service | Konsumentenverhalten | Consumer behaviour | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3172-9.ch017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101085