Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction
Mohsen Ali Murshid, Zurina Mohaidin, Goh Yen Nee and Yudi Fernando
| Year of publication: |
2016
|
|---|---|
| Authors: | Mohsen Ali Murshid ; Zurina Mohaidin ; Goh Yen Nee ; Fernando, Yudi |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 780-806
|
| Subject: | Satisfaction | Customer satisfaction | Kundenzufriedenheit | Ärzte | Physicians | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2015-0142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616798