Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Subhadip Roy, Rekha Attri
| Year of publication: |
2022
|
|---|---|
| Authors: | Roy, Subhadip ; Attri, Rekha |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 92.2022, p. 1-12
|
| Subject: | Cognitive style | Experimental design | India | Physimorphic logo | Processing fluency | Visit intention | Indien | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Markenimage | Brand image | Experiment | Tourismusregion | Tourism destination | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104544 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326666