THE BIG PICTURE - Design in business education -- A square peg in a round world? - It takes a design-smart CEO and senior management team to create and maintain design effectiveness in an organization. If this is true, why aren't business schools teaching their students about design? Tom Lockwood interviewed curriculum deans and professors at top US business schools and got some startling answers.
| Year of publication: |
2002
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| Authors: | Lockwood, Thomas |
| Published in: |
Design management journal. - Boston, Mass. : Inst., ISSN 1045-7194, ZDB-ID 1131462x. - Vol. 13.2002, 3, p. 19-24
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