BIG PICTURE - Serving the World's Poor, Profitably - People at the bottom of the economic pyramid may not have much to spend, individually. Collectively, however, they represent a mighty source of largely untapped growth. Can your company afford to ignore a market 4 billion strong?
| Year of publication: |
2002
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|---|---|
| Authors: | Prahalad, C.K. ; Hammond, Allen |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2002, p. 48-59
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