Pie-Expansion Efforts: Collaboration Processes in Buyer-Supplier Relationships
| Year of publication: |
1999
|
|---|---|
| Authors: | Jap, Sandy D. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 4, p. 461-475
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