PIMS and COMPUSTAT data : different horses for the same course?
D. Eric Boyd, Paul W. Farris, and Lutz Hildebrandt
| Year of publication: |
2009
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|---|---|
| Authors: | Boyd, D. Eric ; Farris, Paul W. ; Hildebrandt, Lutz |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 41-72
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| Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Betriebliche Kennzahl | Financial ratio | Panel | Panel study | Statistische Daten | Statistical data | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927231