PIMS and the market share effect : biased evidence versus fuzzy evidence
Markus Christen and Hubert Gatignon
| Year of publication: |
2009
|
|---|---|
| Authors: | Christen, Markus ; Gatignon, Hubert A. |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 260-271
|
| Subject: | Marktanteil | Market share | Return on Investment | Return on investment | Schätzung | Estimation | Statistische Daten | Statistical data |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927401