Pioneer burnout:Radical product innovationand firm capabilities

The question of whether and when to enter a newly emerging product market has beenthe focus of practitioners as well as researchers. This paper contributes to the literature byinvestigating the order of entry as well as pre-entry experiences with a population-basedapproach for the radically new product market of multifunctional machine tools for thecase of Germany between 1949 and 2002.[...]

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Year of publication:	2009
Authors:	Günther, Christina
Institutions:	Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
Subject:	Produktinnovation \| product innovation \| Markteintritt \| Produktportfolio \| product portfolio

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I. Introduction
II. Theoretical background
II.1. First-mover advantages
II.2. Pioneer burnout
II.3. The role of pre-entry experience
III. Empirical setting
IV. Empirical estimation strategy and Data
IV.1. Estimation strategy
IV.2. Data
V. Analysis: Survival in the new product market and on the industry level
V.1. Survival in the new product market
V.2. Survival in the new product market of traditional machine tool builders
V.3. Survival on the industry level: entrants versus non-entrants
VI. Conclusion
References

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