Pirates, mercenaries, scouts and saints : a segmentation approach to understanding digital downloading
Victor J. Massad and Brianna Risch; Joanne M. Tucker
| Year of publication: |
2013
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|---|---|
| Authors: | Massad, Victor J. ; Risch, Brianna ; Tucker, Joanne M. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 2, p. 87-97
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| Subject: | digital downloading | internet pirating | copyright infringement | opportunism | market segmentation | torrents | internet demographics | Internet | Marktsegmentierung | Market segmentation | Produktpiraterie | Product counterfeiting | Urheberrecht | Copyright law | Urheberrechtsverletzung | Copyright infringement | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395358