Pirates, mercenaries, scouts and saints : a segmentation approach to understanding digital downloading
Year of publication: |
2013
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Authors: | Massad, Victor J. ; Risch, Brianna ; Tucker, Joanne M. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 2, p. 87-97
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Subject: | digital downloading | internet pirating | copyright infringement | opportunism | market segmentation | torrents | internet demographics | Internet | Marktsegmentierung | Market segmentation | Urheberrecht | Copyright law | Produktpiraterie | Product counterfeiting | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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