"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Gachoucha Kretz and Kristine de Valck
| Year of publication: |
2010
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|---|---|
| Authors: | Kretz, Gachoucha ; Valck, Kristine de |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 12.2010, p. 313-329
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| Subject: | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour | Trend | Kommunikation | Communication | Social Web | Social web | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009424385