Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments are inappropriately based on a single dimension, the choice of which is contextually determined.

Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments are inappropriately based on a single dimension, the choice of which is contextually determined.

Krider, Robert E., (2001)

Pizzas: p or Square? Psychophysical Biases in Area Comparisons

Krider, Robert E., (2001)

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach

Raghubir, Priya, (1999)