Place brands : wie Orte zu starken Marken werden
Thorsten Kausch, Peter Pirck, Peter Strahlendorf, Christoph Thoma (Hrsg.)
| Year of publication: |
2022
|
|---|---|
| Other Persons: | Kausch, Thorsten (ed.) ; Pirck, Peter (ed.) ; Strahlendorf, Peter (ed.) ; Thoma, Christoph (ed.) |
| Institutions: | New Business Verlag GmbH & Co. KG (publisher) |
| Publisher: |
Hamburg : New Business Verlag GmbH & Co. KG |
| Subject: | Stadtmarketing | City marketing | Markenführung | Brand management | Deutschsprachiger Raum | German-speaking countries | Deutschland | Österreich | Schweiz | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [publicmarketing.eu] ; Abstract [publicmarketing.eu] |
| Extent: | 226 Seiten Illustrationen 26 cm x 20.9 cm, 1070 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| ISBN: | 978-3-936182-71-2 ; 3-936182-71-X |
| Classification: | Marketing ; Erholung, Tourismus: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013484768