Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations
| Year of publication: |
2008
|
|---|---|
| Authors: | Lichrou, Maria ; O'Malley, Lisa ; Patterson, Maurice |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 16.2008, 1, p. 27-40
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