Placing the consumer centre-screen: A view from the inside
| Year of publication: |
2000
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|---|---|
| Authors: | Brennan, D. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 19.2000, 5, p. 625-644
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