Planned or Impulse Purchases? How to Create Effect! Infomercials
| Year of publication: |
2001
|
|---|---|
| Authors: | Agee, Tom ; Martin, Brett A.S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 6, p. 35-42
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