Planned versus impulse purchase behavior
Cathy J. Cobb ; Wayne D. Hoyer
| Year of publication: |
1986
|
|---|---|
| Authors: | Cobb, Cathy J. |
| Other Persons: | Hoyer, Wayne D. (contributor) |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 62.1986, 4, p. 384-409
|
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001044587