Planning and control through marketing research
Bo Arpi. Transl by A. Franklin Colborn
| Year of publication: |
1970
|
|---|---|
| Authors: | Arpi, Bo |
| Other Persons: | Colborn, A. Franklin (contributor) |
| Publisher: |
London [usw.] : Hutchinson |
| Subject: | Marktforschung | Absatzplanung | Absatzkontrolle |
| Extent: | XII, 249 S. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003474689